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Retailers use of Social Media
More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites than...
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How to Retain Your Best Customers
Just spotted this blog reference retaining your best customers and thought it provided some good insight. Most CPG marketing budgets allocate spending between three “buckets”: Trade Marketing,...
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The Social Brand Value of the World’s Leading Brands
In November 2011, social media consultancy Sociagility looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media...
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Controlling consumer touchpoints by designing from outside-in
Designing from outside-in has been on top of my mind these days and I’ve decided to write about it. If you are in Singapore, this is the Lean UX week! Do catch it if you can. I’ve decided to cover...
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